A New Book From Rob Bell... Heresy On Display?

For those of you who follow these things within the Evangelical church, you know that for quite some time Rob Bell, pastor of Mars Hill Church in Grand Rapids, has been a very controversial figure. He is a well-known and widely followed guru within the Emergent Church movement, which has from its inception denied cardinal doctrines of the faith. Well, it appears that Bell's latest book will be a complete repudiation of the historical and Biblical doctrine of Hell. I hope I'm wrong here, but there are plenty of reasons to have doubts.

I encourage you to read more about it here at Phil Johnson's blog Pyromanics, and be sure to watch Bell's video promotion of this latest offering from him. I have to admit, its slick. Very well done, compelling video... And this is why I think he's actually so dangerous. He knows how to communicate to a young, sensory and image-oriented generation.
Check it out here.

UPDATE: Love Wins has been released for review:
"Does Rob Bell deny the existence of hell? He would say no. We would say yes. He affirms, but only after redefining. And that’s just a clever form of denial."