Marketing Madness

Tuesday, August 24, 2010

Mark Galli of Christianity Today has written a clever article parodying modern church marketing "experts." He imagines what sort of advice a marketing consultant might have offered the leaders of the early church. Here's an excerpt:

First, you need to decide on a logo quickly. Some in your movement are suggesting the cross, no doubt the same group who can't keep quiet about the crucifixion of your founder. This would be a disastrous move in our view. We'd want to do some focus groups to determine the best logo, and no, that does not come cheap. But it is well worth the investment, believe us.

As for your name, that too will take some concerted research. We recommend in the interim that you stay away from "Christians," as that will only remind people of your founder and his gruesome death. We think "Followers of Jesus" would work, as it would focus on the life of your founder and emphasize his ethical genius. It would also downplay redemptive religion, with all its talk of sin and repentance, as well as that business about his coming again (such speculative theology will do your movement no good, in our opinion). "Followers of Jesus" is also vague enough to leave room for the imagination, allowing you to shape the movement according to the felt needs of your target audience.

You'll want to read the whole thing. It's thought provoking.


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